Some Brands Are Too Iconic To Make Big Leaps

April 6, 2010 § Leave a comment

{via blow at life}  This chubby new Pepsi logo made me laugh out loud.

I understand the drive behind new branding, but some brands are too iconic to make big leaps. Surely we can all agree that the brand equity of the golden arches are worth far more then a slew of burger joints they represent. Case in point, Coca-Cola’s new packaging looks like cough syrup to me. (But I do give the company a pat on the back for greener packaging)

Thoughts from Fast Company here.

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