Avis Can’t Afford Not to be Nice

January 16, 2010 § Leave a comment

“Avis Can’t Afford not to be nice.

Or not give you a new car like a lively, super-torque Ford, or not know a pastrami-on-rye place in Duluth.

Why?

When you’re not the biggest in rent a cars, you have to try harder.

We do. We’re only No. 2.”

A little too honest? Trying a little too hard? I think so… but perhaps it worked in the time of it’s original publication.

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